{"id":14842,"date":"2026-09-21T14:11:30","date_gmt":"2026-09-21T14:11:30","guid":{"rendered":"https:\/\/lcimtc.com\/arabian-travel-market-2026-a-more-targeted-more-connected-and-decidedly-forward-looking-exhibition\/"},"modified":"2026-09-28T15:50:42","modified_gmt":"2026-09-28T15:50:42","slug":"arabian-travel-market-2026-a-more-targeted-more-connected-and-decidedly-forward-looking-exhibition","status":"publish","type":"post","link":"https:\/\/lcimtc.com\/en\/arabian-travel-market-2026-a-more-targeted-more-connected-and-decidedly-forward-looking-exhibition\/","title":{"rendered":"Arabian Travel Market 2026: A More Targeted, More Connected, and Decidedly Forward-Looking Exhibition"},"content":{"rendered":"\n
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Dubai<\/p>\n\n\n\n

Arabian Travel Market 2026<\/strong>:Meetings that Drive Business Forward<\/h1>\n<\/div><\/div>\n\n
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Meetings, Innovation, and New Opportunities<\/h1>\n\n\n\n
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September 21, 2026 \u00b7 by LCI-MTC<\/p>\n<\/div><\/div>\n\n

From September 14 to 17, 2026, Dubai once again brought together major players in international tourism for the 33rd edition of the Arabian Travel Market<\/strong>. For four days, the Dubai World Trade Centre became a true hub for meetings between hotel groups, DMCs, destinations, distributors, airlines, and technology companies. More than 55 destinations were represented, and attending buyers came from over 115 countries. <\/p>\n\n

The LCI-MTC Group<\/strong> teams were present in Dubai with a clear objective: to reconnect with partners, deepen existing collaborations, develop new relationships, and directly gauge the pulse of an evolving market.<\/p>\n\n

At the end of these four days, the sentiment is particularly positive. The industry is once again looking to the future, projects are moving forward, and, as one of LCI-MTC Group’s executives present at the event summarized: “The general feeling is very positive: business is back in the Middle East.”<\/strong> <\/p>\n\n

More Qualitative Meetings and Strengthening Partnerships<\/h2>\n\n
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Arabian Travel Market remains first and foremost a place for meetings. But this year, our teams particularly appreciated the quality of the appointments and the depth of the discussions<\/strong>. <\/p>\n\n\n\n

Meetings often allowed for getting straight to the point and taking more time to concretely address projects: market development, distribution, new properties, partner expectations, and collaboration prospects.<\/p>\n\n\n\n

In a sector where human relationships remain fundamental, this opportunity to sit around the same table and engage in lengthy discussions retains considerable value.<\/p>\n<\/div>\n\n\n\n

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\u201cWe had particularly constructive meetings, often longer and more detailed. Discussions were very direct, very business-oriented, with a real desire to move projects forward.\u201d<\/p>\n<\/div><\/div>\n\n

ATM is not just about creating new contacts. The exhibition also provides a privileged opportunity to reconnect with partners with whom LCI-MTC Group already collaborates<\/strong>, to strengthen relationships built over several years, and to take the time to discuss directly the evolutions of each market, upcoming projects, and new collaboration possibilities. <\/p>\n\n

These meetings with major players in international hospitality, including Jumeirah, Hyatt, and Mandarin Oriental<\/strong>, allow for going far beyond a simple product presentation. They offer the opportunity to better understand the groups’ development strategies, their new openings, their positioning in different markets, and the experiences they wish to offer their clients. For LCI-MTC Group, these exchanges are also essential for identifying products and destinations likely to meet the expectations of its partners and its various markets. <\/p>\n\n

Each meeting can thus have a different scope: consolidating an existing collaboration, further developing an established partnership, discovering new projects within a hotel group, or paving the way for future business opportunities<\/strong>. It is this continuity in relationships, combined with the ability to create new connections, that constitutes the full value of an event like Arabian Travel Market. <\/p>\n\n

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\u201cThis is the richness of an event like ATM: reconnecting with the people we already work with, strengthening these relationships, but also discovering new contacts and new opportunities.\u201d<\/p>\n<\/div><\/div>\n\n

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\u00b7 \u00b7 \u00b7<\/p>\n\n

Technology is Already Transforming Travel<\/h2>\n\n